Marketing Cloud Next

The next generation of Salesforce marketing — unified on Data Cloud

Marketing Cloud Next brings campaigns, journeys and analytics onto the core Salesforce platform and Data Cloud — AI-native, and unified with Sales and Service.

What we deliver

Marketing, reimagined on one platform

Built on the core platform and Data Cloud — not a bolt-on.

Unified on Data Cloud

Segment and personalize on real-time, unified customer data shared across every team.

AI-native campaigns

Einstein and Agentforce generate content, segments and next-best actions natively.

Flow-based journeys

Build cross-channel journeys with the same Flow engine that powers the whole platform.

One platform with Sales & Service

Marketing, sales and service working from a single customer 360.

Move to Marketing Cloud Next

Let's plan your path to unified, AI-native marketing.